May 2008 Whitepaper: Banking On May

May 2008: Targeting the seasonal travel opportunities in Spring by Jon Armitage

The Spring season offers an important time for travel advertisers to target customers ahead of the summer market, and with key shorter-term breaks during the two bank holiday weekends and the school half-term holiday period. By examining the trends and lessons from 2007, we see that May and June offers a key uplift in online customer behaviour with important consequences for search marketing programmes. Download the full whitepaper here: Banking on May.